Branding is a trademark or a feature that a company uses to distinguish its products from others companies which have same product type, in order to protect its intellectual property rights. It is associated with a physical product, service, intellectual or digital creation that is widely circulated and recognized by the company’s country of origin. It also represents psychological and vital aspects that represent the company, linking it to its target audience, creating a cohesive corporate personality. The audience can easily distinguish the brand because it is associated in the user’s mind with their experience when deal with company owns this brand.