Brand and Identity

A brand identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. A brand identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of the target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate. Meanwhile, a brand identity describes how these foundational elements are communicated. The most commonly agreed upon elements of a brand identity usually include:

  • A brand name
  • A tagline or a slogan
  • Colors and graphic styles
  • A logo and a wordmark and their variations
  • A voice and a tone
  • A style and a typeface
Post Image
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Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.

Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.

Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.

Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.

Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.

Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.

Sed elementum cursus ante in suscipit. Etiam a arcu consequat, vehicula nisi in, efficitur lectus. Interdum et malesuada fames ac ante ipsum primis in faucibus. In eu lectus ultricies, pellentesque libero vitae, dictum erat.